Course Name | Marketing |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
EBA 515 | Fall/Spring | 3 | 0 | 3 | 5 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Service Course | |||||
Course Level | Second Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | This course is an introduction to marketing. It aims to make students acquainted with the basic principles of marketing by introducing the concepts of marketing, marketing environments, consumer behavior, target market selection, and marketing mix. |
Learning Outcomes | The students who succeeded in this course;
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Course Description | This course consists of the topics: the understanding of marketing, marketing environment, consumer behavior, segmentation, targeting and positioning strategies, and marketing mix (product, pricing, place and marketing communication) strategies. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course and Introduction to marketing; basic concepts | Syllabus Review Kotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 1 |
2 | The Changing Marketing Landscape: Major Trends Marketing Plan and Strategies | Kotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 2 |
3 | Understanding the Marketing Environment | Kotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 3 |
4 | Marketing Research | Kotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 4 |
5 | Understanding Consumers | Kotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 5 |
6 | Segmentation, Targeting and Positioning Strategies | Kotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 7 |
7 | Midterm1 | UNITS 1-5,7 |
8 | Marketing Mix: Product Strategies | Kotler and Keller, Marketing Management, 2016, 15th Edition, Pearson EducationKotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 8 |
9 | Marketing Mix: Product Strategies- New Product Development | Kotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 9 |
10 | Marketing Mix: Pricing Strategies | Kotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 10-11 |
11 | Marketing Mix: Distribution Strategies | Kotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 12-13 |
12 | Marketing Mix: Communication Strategies | KKotler and Armstrong, Principles of Marketing, New Jersey: Pearson Education UNİT 14 |
13 | Review of the Term | |
14 | Review of the Term | |
15 | Review of the Semester | |
16 | Review of the Semester |
Course Notes/Textbooks | BA 515: Kotler and Armstrong, Principles of Marketing 17 th ed., Pearson. ISBN 10: 1-292-22017- 8 ISBN13: 978-1-292-22017- 8 |
Suggested Readings/Materials |
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 20 |
Final Exam | 1 | 80 |
Total |
Weighting of Semester Activities on the Final Grade | 1 | 20 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 80 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 16 | 3 | 48 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | |||
Presentation / Jury | |||
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 24 | |
Final Exams | 1 | 50 | |
Total | 170 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest